Touring Icon with CEO Jonathan Ward, maker of Bronco, Land Cruiser, FJ44 and other hot rod and custom vehicles – Autoweek

 

The first thing you notice when you step into Icon’s sprawling, 120,000-square-foot shop in Chatsworth, Calif. — past the fenced-in yard of Broncos of every size and Land Cruisers of every generation, past the 1952 Chrysler Town & Country station wagon with the DeSoto front end and a massaged patina of greens, browns, and ochres resembling a Cezanne painting — is the smell. It smells old in here. Intoxicating and nostalgic, the lingering scent of worn leather and burnished metal mixed with sweat and oil. Old and musty like a church library. Old and unpretentious like your grandpa’s cologne

Touring Icon with CEO Jonathan Ward, maker of Bronco, Land Cruiser, FJ44 and other hot rod and custom vehicles – Autoweek.

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